Senior Content Strategist

Lessen is the tech-enabled, end-to-end property service provider that is transforming how commercial and residential real estate services are delivered and managed at scale. Lessen’s technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. The company leverages a network of over 30,000 vetted, qualified vendors (Lessen Affiliates) serving clients with over 1 million properties and completing more than 3.5 million work orders annually across an expanding range of services. Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago. 

The Senior Content Strategist is responsible for oversight and acceleration of the content program at Lessen. They craft and execute the overall strategy for all content marketing needs including our digital, social, and print presence; working within a team to create, manage, monitor, and measure the effectiveness of content across the website, blog, external newsletters, white papers, webinars, video, research reports, infographics, case studies, ads, social media channels, collateral, and more. They will understand Lessen customers and perspectives, building relationships across the company, particularly with Sales, Product and Affiliate Relations to craft compelling storytelling that elevates the Lessen brand.

·       Oversee the content creation and curation for all customer-facing communications in all channels

·       Owner of the brand voice; ensuring consistency, accuracy, and quality of all marketing content

·       Help ideate, develop, and execute campaigns across social, email, digital and print channels

·       Create new sales enablement tools: pitch decks, case studies & white papers, collateral, etc.

·       Oversee the creation and maintenance of all supporting editorial calendars, style guides, metadata frameworks used for the creation, curation, and governance of content, conducting regular audits

·       Lead an internal content development team; find and manage industry content contributors for additional content creation; foster creation of user generated content (UGC) as determined

·       Identify and seize opportunities to grow audience and engagement across platforms, contributing to measurable lead generation, collaborate with digital team on earned, owned, and paid media

·       Support growing social media program and online reputation management. Ideate and execute social component of campaigns and events in collaboration with the marketing and digital team

·       Develop content strategy and support speaker/attendee acquisition for virtual and in-person events such as conferences, trade shows, webinars, podcasts, sponsorships, and more

·       Oversee and work with appropriate teams to support new digital efforts, such as mobile and online initiatives, monitor and drive audience engagement in partnership with digital team

·       Build relationships with outside agency for press and media; work toward creative placement and pitch story ideas as it fits into larger business/brand strategy; integrate press mentions into content marketing execution

·       Measure the impact of the content created and understand how it performs against goals. Use our marketing automation platform, Salesforce, to oversee marketing initiatives. Show ROI through creative reporting and analysis on a regular basis.

·       Improve content awareness through SEO optimization

·       Ensure confidentiality of internal and external data

·       Perform ad-hoc projects and other duties as assigned

·       Advanced editing and proofing skills

·       Command of writing content specifically optimized for digital channels utilizing best practices

·       Computer Skills: Experience with Webflow, Google Analytics, and the top social channels

·       Understanding of content needs for distribution via different channels (email, social, paid, direct mail, SEO, etc.)

·       Experience with Content Management Systems (CMS)

·       Experience with Salesforce Marketing Cloud

·       Proficient in all people management processes, including recruitment, performance management and reward

·       Proficient in building, growing and developing a team; including department structure design and resourcing

·       Proficient in coaching and developing individual team members to reach their potential

·       Proficient in engaging a team through communication, processes, personal impact and influence

 

·        Competitive compensation

·        Health, Dental, Vision, Life, Disability options

·        401K retirement savings plan

·        Paid vacation, federal and floating holidays

·        Maternity/Paternity Pay

·        Career advancement opportunities

·        All the tools you'll need to be successful